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Thus, the ads mostly affected the people who were in a “deciding” mindset when those ads ran.
Richard H. Thaler • Nudge: The Final Edition
André Chaperon
andrechaperon.com
Yancey Strickler • This Could Be Our Future by Yancey Strickler: 9780525560845 | PenguinRandomHouse.com: Books
people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition
James Clear put it this way: “People follow incentives, not advice.”
Morgan Housel • Same as Ever: A Guide to What Never Changes
Luke Burgis • What People Are Really Doing When They Play Hard to Get
(2016) he gives a good example of how context can prime us to be receptive to different types of advertising messages. He realized that two of our most powerful drives – to stay safe and to find a partner and procreate – can lead to two opposing behaviour strategies at any particular moment: the desire to be supported by fitting in with the crowd (
... See moreDarren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Geoffrey Miller, professor of evolutionary psychology at the University of Mexico, explains: Humans evolved in small social groups in which image and status were all–important, not only for survival, but for attracting mates, impressing friends, and rearing children. Today we ornament ourselves with goods and services more to make an impression on
... See moreDr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
globally curious—to