Sublime

By the eighteenth century, a new ideology was taking form, especially in Britain, that “greed is good” (to use a recent summary formulation), because greed spurs a society’s efforts and inventiveness. By giving vent to greed, the logic goes, societies can best harness the insatiable ambitions, great energies and ingenuity of their citizens. While g

Smith was trying to make a similar, Newtonian argument.3 God—or Divine Providence, as he put it—had arranged matters in such a way that our pursuit of self-interest would nonetheless, given an unfettered market, be guided “as if by an invisible hand” to promote the general welfare.

“self-regulating system for society’s orderly provisioning.” Smith referred to this self-regulating system as an “invisible hand” that directs the millions of exchanges between buyers and sellers of goods and labor toward their most efficient and productive use for society.