Sublime
An inspiration engine for ideas
You want your audience to realize that investing in this thing shouldn’t cost them any money, it should only save them money. Remind them not only what they are now able to do, but also what they will be able to get rid of.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
The transformation from ownership to access results in lower risk, lower up-front expenses, and lower maintenance.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Sriram Krishnan • Andrew Bosworth on FB ads
“contingent contracts” in the negotiation lingo, have three major benefits:6 1. They align the incentives of the parties. In the Frasier negotiation, once a ratings-based incentive is built into the contract, Paramount has a strong financial incentive to produce shows that keep the ratings up, which is exactly what NBC wants too. 2. They allow the
... See moreGuhan Subramanian • Dealmaking: The New Strategy of Negotiauctions (Second Edition)
If you sell by mail order, you may find it worthwhile to offer customers your product on a sale-or-return basis.
Leigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
maior vantagem de um PGBL está no fato de que toda pessoa física que tem seu Imposto de Renda retido na fonte ou que faz sua declaração de ajuste anual para a Receita Federal pelo modelo completo tem o direito de deduzir em até 12% o valor de sua receita tributável anual se aplicar esses 12% em um PGBL.
Gustavo Cerbasi • Investimentos inteligentes (Portuguese Edition)
