Sublime

It is not objective effort so much as the appearance of effort that drives the psychology of what we are willing to pay.

The most impressive effect was on how much they spent in the micropayment condition, where they were forced to think about the payment every time prior to purchasing (paying during). In this condition, the average participant spent just 4 cents.

Economically relevant information is discovered from experimentation, not deduced from a model.

There is useful research that suggests that people consume more when everyone knows that the bill will be split, taking some advantage of their unsuspecting dinner partners, as Greg did with the expensive wine.11 This tendency to over-order when the bill is split evenly suggests that the best payment method is for everyone to pay for what they eat

suspect that when the amount of money that the participants could make per question was $10, it was harder for them to cheat and still feel good about their own sense of integrity

the amount we’re willing to pay for things often depends, to a large degree, on how fair the price appears to be.

Bem – gaguejou o jovem –, é que o pessoal nas mesas ao meu lado não é melhor do que eu e está ganhando 310 mil.