Sublime
An inspiration engine for ideas
‘Tripp Crosby: A conference call in real life’.
Bec Brown • You've Got This: The essential career handbook for creative women
what kind of person are they?
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
the story shape is structured around how they find, retrieve and finally master the quality in their life that has eluded them.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
one final choice:
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
‘the morals of the
John Yorke • Into The Woods: How Stories Work and Why We Tell Them

set-up, confrontation and resolution.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
The antagonist
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
personal and authentic.