Sublime
An inspiration engine for ideas
poet and business consultant,
Tim Leberecht • The Business Romantic
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Cognified sports—Smart
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
The Gap
John Assaraf • Innercise
trusted in your industry.
Daniel Priestley • Key Person of Influence
The first is to help management teams in established franchises manage the resource allocation challenges of onboarding a new line of business while maintaining commitments to the existing ones. This we call playing zone offense.