Sublime
An inspiration engine for ideas
study done in 2009 by neuroscientist Greg Berns at Emory University found that the decision-making centers of our brain slow down or shut off when we are receiving wanted advice from experts. Customers consistently rate experts as the most trusted spokespeople, far above typical CEOs or celebrities.
Paul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
little biased). A few other popular personality tests are the Kolbe-A, the DISC test, and the Myers-Briggs.
Dan Martell • Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

people who were far superior in predicting political and economic events, he found that they had a similar tendency to explore across data sources, looking for triangulation.
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Ego-based stories are not just distorted, they also tend to be too general. In actuality, we focus on different aspects of our self-story in different circumstances.
Steven Hayes • A Liberated Mind: The essential guide to ACT
‘Positive psychologists’ have more recently had an impact, and empirical research has been carried out in a quest to discover what makes us happier. The work of these pioneering psychologists is fascinating and valuable. We can imagine their empirical research as offering a horizontal image of happiness, with its wide data drawn from large cross se
... See moreDerren Brown • Happy: Why More or Less Everything is Absolutely Fine
It’s said that when she was young, she dined with the British statesman William Gladstone and left thinking he was the cleverest person in England. Later she dined with Gladstone’s great rival, Benjamin Disraeli, and left that dinner thinking she was the cleverest person in England. It’s nice to be like Gladstone, but it’s better to be like Disrael
... See moreDavid Brooks • How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen
individual level differences