Sublime
An inspiration engine for ideas

Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.
Social networks have become “the web” for many pe... See more
Social networks have become “the web” for many pe... See more
experience
Craig Mod • Post-Artifact Books and Publishing

Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a radi
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