Sublime

Shopify, the Canadian-based company valued at tens of billions of dollars that helps businesses build online stores, started the same way. Its founders—Tobias Lütke, Daniel Weinand, and Scott Lake—wanted to start an e-commerce company for snowboarding equipment. That platform, called Snowdevil, worked well enough for gear that they eventually pivot

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Wei and Kim aren’t the first founders to see a business opportunity in the gap between traditional institutions and a rising class of new digital entrepreneurs. Brex, the startup that offers charge cards for other startups, got started in 2017, after its cofounders saw how people who couldn’t get business credit were paying for startup expenses on ... See more

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The company started when founders Marshall Haas and Jon Wheatley became interested in applying the knowledge they’d acquired from working at tech firms to physical products. Prior to their partnership, Marshall was making money selling products that you couldn’t actually touch (software), and Jon was creating things that could be touched, but witho

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The anti-Amazon fight is not going to be won by Shopify becoming an integrator. Instead, it is the fulfillment, financing, and other on-platform initiatives that are important.