Sublime
An inspiration engine for ideas
Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.
• Immediate Tempo
• Fast signals, responsive POVS
• Tactical plays and trend taps
• Built for cultural relevance
• Mid-Term Rhythm
• Strategic arcs and narrative development
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zoe scaman • The Work
Horizon 1 is the near-term growth opportunity. Your core business lives here, and you should be managing it for growth and efficiency. Horizon 2 is where your emerging businesses live. These businesses must be nurtured. Some of them will become your core businesses in the midterm future. Finally, Horizon 3 is the long-term future. This is where new
... See moreJosh Seiden • Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
Horizon 2: Next source of growth (one that’s still nascent but looks promising) Horizon 3: Investment in a yet-to-be-determined third source of growth
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
Howard Marks • Howard Marks Memo - The Winds of Change
HUni • Seeing and Thinking in Three Horizons | H3Uni
And the clock is ticking. We are enveloped in the paradox that we cannot wait patiently for long-term thinking to gradually emerge and make its presence felt: we need it urgently and immediately to tackle the multiple crises heading at speed towards us. As Martin Luther King Jr wrote, ‘we are confronted with the fierce urgency of the now’.8
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