Sublime
An inspiration engine for ideas
Timothy Prestero’s “Better by Design.”
Steven Johnson • Where Good Ideas Come From
His product philosophy focuses on combining intuitive design, human psychology, and what’s technologically feasible. After these are melded, economic viability naturally comes afterwards.
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
The label frame
Daniel H Pink • To Sell Is Human
A method for predictably altering behavior without restricting options or significantly changing incentives.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
The potential frame
Daniel H Pink • To Sell Is Human
You've got to meet your customers where they are today in order to take them where you think they need to be.
Tim Ogilvie, Jeanne Liedtka • Designing for Growth
3. Simple, easily navigable value creation.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
See Charlie Kiefer’s cameo “Executive Team Leadership,” (page 435).