Sublime

Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real

Over the years, it became clear to me that many of the companies in the technology industry we are part of were playing by very different rules. They were not getting paid by exchanging goods and services with customers, but by persuading investors to give them money.

And so a tech company can be defined as a firm that features increasing returns to scale together with two other additional criteria. One is that it must provide its customers with an exceptional experience (high quality at scale), as serving customers well is the only way to inspire trust and retain those users that are so critical for sustaining

The deal we struck with Google for all that nice free stuff, the affordable mobile phone ecosystem, the entertaining videos etc. has proved a deal with the devil

I paid particular attention to any outward sign of stress. Showing vulnerability was in contrast to the public image projected by tech companies: a polished veneer of extreme competence, which their powerful PR teams displayed even if facing imminent failure.