Sublime
An inspiration engine for ideas
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10
Places Journal
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
Krispy Kreme, Crocs, and Keeping the Main Thing the Main Thing
Rex Woodburydigitalnative.substack.com

The best critic possible on the book The Gift .--At the 45th International Design Conference in Aspen in 1995, Milton Glaser began a speech by arguing that the axiom “good design is good business” may no longer be useful to designers in explaining the value of their creativity to clients. He returned to the idea of “good design” in his conclusion:... See more
Rob Giampietro • Lined & Unlined · Form-giving

This is Mike Cessario.
He is
→ founder of Liquid Death
→ mastermind behind Gary Vee's socials
→ the greatest branding genius on planet Earth
Liquid Death got to $1,400,000,000 in 4 years by following these 8 simple... See more

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