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Consumers want a product that is tailored to their needs, saves them time and makes their lives easier. Unlike in the early days of the internet, consumers are now willing to pay for that privilege
cdn2.hubspot.net • Gp Bullhound Consumer Subscription Software Update Aug 2019 PDF
It is well understood that the internet has created extraordinary abundance in information and products. Whereas once, consumers might have been restricted to their town paper for information and local mall for apparel, they can now find functionally unlimited amounts of both online.
Mario Gabriele • Audience and Wealth, Part I
We have new expectations as consumers. We prefer outcomes over ownership. We prefer customization, not standardization. And we want constant improvement, not planned obsolescence. We want a new way to engage with business. We want services, not products. The one-size-fits-all approach isn’t going to cut it anymore. And to succeed in this new
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
The consumer is in charge and she wants entertainment, community, and personalized product and content
Joanna Williams • Social Commerce Data
Having substituted consumption for creativity and technical skills, shopping becomes a form of self-actualization--there's no small number of teenage girls who associate personal growth with changing their wardrobe--"retail therapy" becomes an active way of feeling good. Shopping,