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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
amazon.com
The Smart Branding Book: How to build a popular and profitable brand (Concise Advice)
amazon.com
Your personal curriculum for a personal brand based on being rooted in expertise
1. The adweek copywriting handbook, Joseph sugarman
2, 3, 4, 5 your own
6. Trusted advisor David Maister
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