Sublime
An inspiration engine for ideas
In the words of my late friend Jay Levinson, “Don’t change your story when you’re bored, or when your partner is bored, or when your team is bored. Change your story when your accountant is bored.”
Seth Godin • Boring to who?
Are you making very good stuff? How fast can you stop?
Seth Godin • Purple Cow: Transform Your Business by Being Remarkable
remember, "interesting" "inspiring" and "informative" are all at odds with "optimized"
RAT_TRAPS v 161
Karo (Product with Attitude) on Substack
substack.com
Don’t use your marketing material as a screen to hide behind. Use it to give opinion, insight, advice and commentary, and above all, be yourself and be authentic. This will instantly create rapport and differentiate you from all the other boring and bland marketing material around you.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Dead Internet Theory of Saas Marketing
reddit.com
i still feel the same way about landing pages: all the flashy bits (mostly) get in the way of telling a simple story about why anyone should care about using your product
Mataroa — Blogging platform for minimalists
mataroa.blog
