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Ross Simmonds, CEO of Foundation, has a simple formula that I like to follow: focus on brevity on Twitter and longer posts with a story attached on LinkedIn.
Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage
Forget growth hacks. Forget engagement formulas.
Write one honest paragraph a day. Watch what happens.
There are a ridiculous number of generalist travel blogs out there that are pretty much interchangeable. “Here’s where I went last week. Here are a few pretty photos. Here’s what I did there.” Yawwwwnnn. If that’s the best
Tim Leffel • Travel Writing 2.0 (Second Edition): Earning Money From Your Travels in the New Media Landscape
Seth Godin
@sethgodin
Beware the penguinisation
I am an attractive penguin , you tell yourself.
Noble beak, upright stance, sexy streaks of yellow on your flanks. The lovable face and wriggly walk you can build a Hollywood franchise on. Who doesn’t love a penguin?
Zoom out and every penguin to the horizon is exactly the same. That’s how businesses look in the marketplace.
... See moreIan Whitworth • The Great Same-Ening
Viral Marketing