Sublime

The founding principles for Morning Star’s way of operating were set early in its history. When the first tomato processing factory was built, Chris Rufer and the company’s first employees met to define how they wanted to work together. They decided that two principles, two basic social values, should inspire every management practice at Morning St

“Seeing others as people, regardless of their behavior, is the only thing that invites real accountability.”

A culture of change can never be created by behavioral strategy alone. Peace—whether at home, at work, or between peoples—is invited only when an intelligent outward strategy is married to a peaceful inward one.

never to publicly admonish people in a way that would diminish their dignity.

However, very often, people in organizations mostly identify around their separate, individual roles. They don’t have an understanding of how their own roles are essential to the overall collective result of the organization.