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An inspiration engine for ideas
she knows this, so she buys more. In fact, she keeps buying ads until they stop paying for themselves.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
the advertising industry is fighting back with even more intrusiveness. This is the first reason for advertising’s death spiral.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
David Ogilvy may have warned his people that ‘the consumer is not a moron, she is your wife’.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
factual copy.
David Ogilvy • Ogilvy on Advertising
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Bond Halbert • The Boron Letters
distribution competition. Advertisers will be able to efficiently and effectively target their messages to just their desired
Jason Kilar • Jason Kilar on Hulu and content
your advertising should consistently project the same image, year after year.
David Ogilvy • Ogilvy on Advertising
factual copy.