The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
Anik Singalamazon.com
The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
list, you will have properly pre-sold the subscriber to being open to the sales message.
Your main goal as an Email marketer is to get clicks. To do that, let’s focus on the two key parts of the Email which determine the number of clicks you generate. #1 - The Subject Line #2 - The Email Content
However, no matter what promotion you’re doing, every Email should always fulfill all 3 roles.
JOB FUNCTION #1 — CREATE EXCITEMENT
Your first responsibility as an Email marketer is to create excitement. Remember, you’re not just sending an Email. You’re sending solutions, ideas, value. You’re delivering compelling stories and intriguing insights.
In Part 3 of this book, I’ll show you an excellent way to take an evergreen product and create your own product launch with it. This one tip alone has led me to earn well over 300% more from a promotion.
Believe it or not, if you follow these simple rules, your Email delivery is going to go through the roof - and that by default will increase your clicks and revenue.
To pre-sell is purely to get someone prepared for a message. That’s all. It’s simply a handoff from the Email to the main sales page. A warm-up, if you will.