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Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
William Lidwell, Kritina Holden, Jill Butler • 2 highlights
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A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.
Susan Weinschenk • 100 Things Every Designer Needs to Know About People
Decide what the salient cues are for your audience.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
The most effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
D. The “successful” user
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
If you use sounds to get attention, then consider changing them so that people will not habituate and the sounds will continue to be attention-getting.