Sublime
An inspiration engine for ideas
Focus your resources on delivering value by removing lame features, irrelevant extras, and bribes.
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
the behavioral profile of the users.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
The most effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
Websites should focus on the most frequent things that people who visit need to do.
Scott Berkun • How Design Makes the World
remember about finding a range of users is that goals, attitudes, and behaviors matter most. Getting a range of ages, incomes, and other demographics is less useful
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
The “Oooh, shiny!” learner
Julie Dirksen • Design for How People Learn (Voices That Matter)
When you design a product, remember that making people think or remember (cognitive load) requires the most mental resources.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Finding Your Frames
Daniel H Pink • To Sell Is Human
Scenario context—