Neuro Web Design: What Makes Them Click? (Voices That Matter)

The old brain cares about you. It cares about protecting you, feeding you, and helping you to reproduce. If you want to grab someone’s attention, you need to get the attention of the old brain by having something change, by showing food, by implying sex, or by using the word you.

The owners of the Web site might really be trying to get your opinion so they can improve the site. But whether they realize it or not, they also just got you to commit to the site.

We pay attention to anything that happens when we are in an emotionally arousing situation. We also remember it more deeply.

We are programmed to think in stories. Web sites with stories will grab our attention.

We pay attention to and remember pictures better than words.

In order for us to be influenced by this up-sell, the extra accessories have to appear at the time we are making the larger purchase.

If you ask someone to commit to something small first, then it will be easier to get a larger commitment from them later.

When we are afraid, we are aroused, and when we are aroused, we remember better. (Actually, it’s really the opposite. When we are aroused, we forget less quickly, so that’s kind of the same thing as remembering better.)

If you want someone to take action, you need to get a commitment first to