Sublime
An inspiration engine for ideas
The Science of Consequences: How They Affect Genes, Change the Brain, and Impact Our World
amazon.com
famous experiment conducted by psychologists Amos Tversky and Daniel Kahneman, participants were asked to make a decision about administering medical treatment to a sick population of six hundred people.
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume


UK government’s Nudge Unit to BJ Fogg’s Persuasive Technology Lab to the behavioral consulting firm ideas42
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics

What matters is not what you choose to include, but the practice of turning your attention on purpose.