Sublime
An inspiration engine for ideas
We’re called to act when we know what others have experienced with a product, or we know what they’re doing at a Web site, or we even know what they are doing right now.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
Include no more than four items in each chunk.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
To get us to click, they have to persuade us.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
The most effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click.