Sublime

short video clips on LinkedIn. David Meerman Scott's forté is writing best-selling books and public speaking. Just because you can do many things well, it doesn't mean you should. I've done YouTube videos, podcasts, ebooks, public speaking, online courses, and more. What I do best, though, is writing. That's why instead of doing all of the

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Avoid forcing people to multitask. It is difficult for them to do two things at once, for example, have a conversation with a customer while filling out a form on a computer or tablet device. If people must multitask, pay particular attention to the usability of the form.

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Limit or chunk the flow of new information to make it more manageable.

Making software usable means not exceeding your users’ capacity.

and applicable.

The challenge in managing cognitive load is to maintain the delicate balance needed to nudge learners out of their comfort zone without overwhelming the limits of their short-term memory. You can lose the learner in more than one direction: into boredom, into overwhelm, or into over-involvement with an activity that is not essential to learning.