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100 Things Every Designer Needs To Know About People
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
My personal favorite is Insights Discovery12 because it’s more nuanced than the MBTI yet easier to understand,
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
Renowned Yale professor and happiness psychologist Dr. Laurie
Liz Moody • 100 Ways to Change Your Life: The Science of Leveling Up Health, Happiness, Relationships & Success
Reciprocation tendency as a powerful force in human nature and how going positive first unlocks mutual benefit
TRANSCRIPT
Pattern nine is reciprocation tendency. And this is one of the most powerful forces in human nature. The automatic tendency to reciprocate both favors and disfavors. Reciprocity can be summed up like this. When you act on things, they act on you. There's an action and a reaction. My friend Peter Kaufman has a perfect example. You're in an elevator
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Daniel Kahneman: Algorithms Make Better Decisions Than You[TheKnowledge Project Ep. #238]
fs.blog![Thumbnail of Daniel Kahneman: Algorithms Make Better Decisions Than You[TheKnowledge Project Ep. #238]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/3543f85cfb7642a38a3767f94ba2593c/thumbnail.png?height=75&dpr=2)
identifying the smallest productive behavior
Julie Dirksen • Design for How People Learn (Voices That Matter)
Walking through this stunning resort on my way to present for my client, I’m reflecting on why I love sharing The Neuroscience of Influence & Persuasion.
Here’s the truth: you can’t force people to do anything. Real influence isn’t about coercion—it’s about inspiring non-coercive compliance. It’s about understanding how... See more
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