Sublime

process of cultural meaning—and decision-making,” he wrote. Pajkovic set out to test Netflix’s impact on personal taste, and to do so designed a set of fake accounts with different archetypal personalities.

He’s a study in contrasts, a rare person who sees little conflict in owning many identities at once.

venture capitalists is the craft of working the portfolio, choosing when to pour on resources and when to withhold.

Appearance counts. On the page as on the body.

He does travel extensively, both for business and for pleasure (remember how this section begins), but he runs his itinerary as a largely variable expense. When possible, he departs from Kennedy Airport; JFK is the last stop on the E train; if the MTA misprices its service by charging a single fare regardless of distance, Sam will capitalize on it.

The online world was his stage; he just needed to decide who would come out from behind the curtain.

Reaching one billion hours was a game of inches; our engineers were hunting for changes that might yield as little as 0.2 percent more watch time.

community formation