Sublime
An inspiration engine for ideas

Marketing and Advertising
Peter Thiel, Blake Masters • Zero to One
From the mid-century to the 1990s, senior creative directors, the real-life counterparts of Don Draper, exerted a similar degree of god-like control.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
is, the product and
Ryan Holiday • Growth Hacker Marketing
A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Blocks of text type were indeed used as gray matter to frame an abundance of precisely silhouetted photographs.
Steven Heller • Design Literacy: Understanding Graphic Design
Herb Lubalin (1918–1981). From the late 1950s to the early 1970s he was American typography.
Steven Heller • Design Literacy: Understanding Graphic Design
Opulent Tips.
Kyle Chayka • Filterworld
Aesthetics