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John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

No dictating.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Lightweight performance reviews,

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Reaching one billion hours was a game of inches; our engineers were hunting for changes that might yield as little as 0.2 percent more watch time.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

peer recognition

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Peter Drucker.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

effective CEO/coach might say,

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

They postmortem sales reports and channel flow.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

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