Sublime
An inspiration engine for ideas
Then I sent two pairs to my old track coach at Oregon, Bill Bowerman. I did so without a second thought, since it was Bowerman who’d first made me think, really think, about what people put on their feet.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Bryce Roberts describing Soleio:
The "culture of Soleio” seems to contain a bunch of contradictions — care for craft with an obsession for speed. A clearly massive ambition coupled with a desire to be a “trim boat” that can be lean and focused.
Barefoot, Happy Little Soles, Bobux, Merrell, and Nike Free.
Ben Greenfield • Boundless
Dr. Julie Gurner on Substack
substack.com
Within Nike Global Footwear, there was a special area sealed off from general employees called the Nike Innovation Kitchen. You needed a special badge to get in, and I was eventually given one to engage in my stretch projects. The Nike Innovation Kitchen team innovated on product and material advances ahead of the needs of the core business. The co
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