Sublime
An inspiration engine for ideas
In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

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Sydney-based design consultancy M35 collaborated with the Nike global team to redesign the visual identity of #Nike Free, a minimalist running shoe designed to replicate the experience of running barefoot.
■ WK-041: Nike Free
→ https://t.co/AXiFtTjvvY... See more