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Steve Blank has an excellent article titled “The Innovation Stack: How to make innovation programs deliver more than coffee cups” - find the link in the Appendix / Sources.
Attila Szigeti • Startup Studio Playbook: For entrepreneurs, pioneers and creators who want to build ventures faster and with higher chance of success. Master the studio framework and start building.

Steve Blank has covered comprehensively in 4 Steps to the Epiphany and The Startup Owner’s Manual.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
On Day One, a startup is a faith-based initiative built on guesses.
Steve Blank • The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
This is not unlike how a latter-stage investor views a startup.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Steve Blank says, “A startup is not a small version of a big company.” Great ideas don’t come from mimicking corporates, or anyone else for that matter. The best ideas come from discovering specific new insights about customers and developing new ways to satisfy their unmet needs. In short, run your own race.
Matt Lerner
The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
amazon.com
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
amazon.com