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And what about Star Wars? Is the ONE Thing movies or merchandise? If you guessed merchandise, you’d be right—and you’d be wrong. Revenue from toys recently totaled over $10 billion, while combined worldwide box office revenue for the six main films totaled less than half that, $4.3 billion. From where I sit, movies are the ONE Thing because they
... See moreGary Keller • The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results: Achieve your goals with one of the world's bestselling success books
The set was almost finished and ready for shooting. We were just adding the final touches when a car arrived and pulled to a stop. Two figures got out looking more like film students than a Hollywood director and producer. George Lucas was in his now familiar plaid shirt, jeans, and sneakers that was his daily wear and still is, and Gary Kurtz in a
... See moreRoger Christian • Cinema Alchemist: Designing Star Wars and Alien
clearly the moment that the journey to Star Wars began.
Roger Christian • Cinema Alchemist: Designing Star Wars and Alien

Fortunately, George had had the experience of making an experimental science-fiction movie with THX 1138. He had created a science-fiction world in real locations with a very limited budget, so he was instinctively able to understand what we had to achieve and what we were up against. This made our small team of five people, comprising John, Les,
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