Sublime

(The Hasso Plattner Institute of Design—a multidisciplinary hub of innovation at Stanford where all the classes are based on the design thinking process).

The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic

Stanford Life Design Lab (d.Life)

At Stanford, we believe anything can be prototyped, from a physical object to public policy.

Pendant ce temps, les programmes interdisciplinaires se multiplient outre-Atlantique. Parmi les plus emblématiques, la d.school de Stanford, ouverte l’année précédente par David Kelley et le Media Lab3 (espace collectif et physique qui met en synergie plusieurs techniques du numérique) où le chercheur en informatique Neil Gershenfeld a lancé au MIT

Awareness and curiosity are the design mind-sets you need to begin building your way forward.