Sublime
An inspiration engine for ideas
Nigo hired acclaimed architect Masamichi Katayama of Wonderwall to design a chain of identical Busy Work Shops
W. David Marx • Ametora
Dream Big
Jeffrey Zaslow • The Last Lecture
Although he was largely an observer of the technical community that created Silicon Valley, his various ideas and crusades around the Whole Earth Catalog, which he created in the fall of 1968, foreshadow and resonate with the techno-utopian culture that the Valley spawned.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
Schultz formed a strategic hypothesis—the Italian espresso experience could be re-created in America and the public would embrace it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Stewart Brand
but one of the beautiful things about the old "kissaten," the cafes of pre-specialty-coffee Japan, is that they're often heavily customized by the owners, with Viennese lamps, or teddy bears, or Oscar Wilde-esque velvet everywhere. Blue Bottle's Nestle turn (the aesthetic aspects involving James Freeman's fondness for Apple Stores and Shake Shack)
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