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Simon Sinek • Leaders Eat Last: Why Some Teams Pull Together and Others Don't
The Golden Circle shows how these leaders were able to inspire action instead of manipulating people to act.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money—that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Não se pode adquirir autenticidade sem clareza do PORQUÊ. E autenticidade importa.
Simon Sinek • Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir (Portuguese Edition)
let me first define the terms, starting from the outside of the circle and moving inward. WHAT: Every single company and organization on the planet knows WHAT they do. This is true no matter how big or small, no matter what industry. Everyone is easily able to describe the products or services a company sells or the job function they have within th
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Companhias tentam nos vender O QUE elas fazem, mas nós compramos POR QUE elas o fazem.
Simon Sinek • Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir (Portuguese Edition)
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Quando manipulações são a norma, ninguém sai ganhando.