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Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Start with Why by Simon Sinek.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
O medo, por motivo real ou só imaginado, é sem dúvida a manipulação mais poderosa.
Simon Sinek • Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir (Portuguese Edition)
“That commitment to a purpose bigger than ourselves drove us to accomplish things we likely would not have been able to if we were simply working on our own account,”
Simon Sinek • The Infinite Game
Businesses Do NOT Exist to Make Money | Simon Sinek
youtube.comTo see money as subordinate to people and not the other way around is fundamental to creating a culture in which the people naturally pull together to advance the business. And it is the ability to grow one’s people to do what needs to be done that creates stable, lasting success.
Simon Sinek • Leaders Eat Last Deluxe
Simon Sinek: How great leaders inspire action
ted.com
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.