Sublime

ask category buyers to judge a brand on specific performance qualities, including is different from other brands and is a leader.

The result of this apparent price reduction was remarkable. When the price appeared to have been reduced, even by as little as 25c, sales increased from 45 to 76 percent of visitors.

When items and opportunities become scarce, so too does their general desirability, and even people who are otherwise disinterested often find themselves motivated to act. The cause likely regards scarcity acting as an indicator of quality in combination with a strong preference for keeping options open whenever possible — in other words, when supp

para receber os benefícios da atenção focada, a chave é manter o foco unitário. Algumas pesquisas demonstram que o simples fato de se envolver em uma avaliação de um só canal de uma dentre várias redes de hotéis e restaurantes ou bens de consumo e até instituições de caridade pode automaticamente levar as pessoas a valorizarem mais a entidade enfoc

In terms of rational, classical economics, this result makes no sense. The addition of one alternative—which hardly anyone wanted—caused the share of respondents’ choosing the combination to rise sharply.

A method for predictably altering behavior without restricting options or significantly changing incentives.

The less a buyer knows objectively about the quality of the products and prices in an assortment, the stronger the pull of the “magic of the middle” will be.

Buyers can also use heuristics to break any Mental Availability ties.

Podem preferir estratégias de curto prazo que aumentem o valor das ações