Sublime
An inspiration engine for ideas
My story: Vice reshuffles marketing unit, launches 'platform manager' strategy led by @WithDrake and @sterlthewhirl
http://t.co/nIlxeNkf56
Jeremy Barrx.com
"Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil."
https://sparrowone.substack.com... See more
https://sparrowone.substack.com... See more
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The old way—where product development and marketing were two distinct and separate processes—is being replaced.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
market insight.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
on customer-oriented analytical applications involving personalization, ad and e-mail targeting, and search engine optimization.