Sublime
An inspiration engine for ideas
UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.
Michelle Goad • Michelle Goad on LinkedIn: Influencer Marketing 2.0 🤳 | 15 comments
Gavin Baker is the CIO and Managing Partner of Atreides Management, a tech/consumer crossover fund that he founded in 2019. Prior to Atreides, Gavin spent nearly two decades at Fidelity, with the last eight years as PM of the $17bn Fidelity OTC Fund. During his tenure, the fund compounded at over 19% net of fees, outperforming 99% of its... See more
developed segmentation and data models to power personalization and became part of a broader agile cross-functional accelerator group that played a crucial role in rapid testing and learning.
David C. Edelman • Personalized: Customer Strategy in the Age of AI
vast majority of personalization leaders—80 percent—consider personalization to be a CEO-sponsored initiative, and they’ve appointed a dedicated personalization “owner” who reports to the CEO.
David C. Edelman • Personalized: Customer Strategy in the Age of AI
from simple content management tools such as WordPress, Joomla, Drupal, and Movable Type — to enterprise content management systems (CMS) such as Sitecore, Tridion, and Interwoven.
Robert Rose • Managing Content Marketing
"Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil."
https://sparrowone.substack.com... See more
https://sparrowone.substack.com... See more
Story-Powered Promotion (SPP)
An SPP is a self-contained automated promotion around a single big idea, theme, or marketing hook. For this reason, it’s very focused and precise.
SPPs are a mechanism through which we monetize attention for evergreen offers, and they’re triggered by individual behavior. An SPP will never be sent to everyone at the same... See more
An SPP is a self-contained automated promotion around a single big idea, theme, or marketing hook. For this reason, it’s very focused and precise.
SPPs are a mechanism through which we monetize attention for evergreen offers, and they’re triggered by individual behavior. An SPP will never be sent to everyone at the same... See more