Sublime

Whatever initial appeal this argument has, it owes to the unpleasantness of corporate drudgery in general, not to the predicament of female corporate drudges in particular. Invariably, the job that features in articles like Andrews’s is soul-sucking, pointless and therefore presumed to have been chosen solely for the prestige it confers (although s... See more

Yet Byrne sees optimism in their frustration, because their dissatisfaction with the status quo is inspiring them to act.

In a certain sense, any company with employees engaged in audience building could shift a traditional brand into a platform. For example, Alexis Gay was hired in a Partnerships role at Patreon in 2018, with Twitter followers numbering in the hundreds. According to Linkedin, she recently left the company with ~82,000 followers after her TikTok taked... See more

But this internecine internet feud is eclipsed, in Lorenz’s report­ing, by a shadow thesis of which she seems largely unaware: that the engine for this corporate revolution—this rerouting of business models and marketing campaigns from “connection” to “content creation”—has consistently been white women. White women producers (as mommy bloggers, My... See more