Sublime
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Attachment and Bundling Potential for Act II, III, and Beyond
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
Attachment and Bundling Potential for Act II, III, and Beyond (A-)
Nikhil Basu Trivedi • The Farmer's Dog: A Consumer Subscription Case Study
We weren’t just serving Cokes. According to Patrick, we were serving “the best Coke of your life.” The more we got into it, the more the fans got into it—and the more our service improved.
Jesse Cole • Fans First
Being Fans First means taking care of your First Fans: your team.
Jesse Cole • Fans First
genuinely helpful, not salesy.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The passionate interest being shown to a man of Kendall’s timid demeanor proved that there was no aphrodisiac more effective than end-of-season bachelorhood.