Sublime

There’s an unlimited number of ways to do this. The key is to keep your eyes open for streams of traffic and distribution channels that people own; then figure out how to buy ads in them.

I am not worried about someone stealing my customers. Why? I have no competition.

A world class affiliate marketer Jason Fladlien (who did $27M in a single day) recently used an amazing guarantee for a course he sold. He said “if you buy this course and spend $X on advertising your ecommerce store using the methods herein, and don't make money, I will buy your store from you for $25,000 no questions asked.”

My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.

If you identify your person and give them exactly what he or she wants, you can build a million-dollar business even if you sell the same type of product that your competitors do. But you won’t be competing with them; you will target a different person.

fourhourworkweek.com/derek.

The actual pieces of the program may be the same as the generic $19 course, but since they have been applied, and the sales messaging could speak so much to this avatar, they will find it more compelling and get more value from it in a real way. This concept applies to anything you decide to do. You want to be ‘the guy’ who services ‘this type of p