Sublime
An inspiration engine for ideas


Virgil Abloh: "Physical = digital"
Friends with Benefits (FWB) • In the Future of Fashion, Everyone Gets Paid
The brand should be more living, the world lives on social, the brand needs to fit within that world and that world is made up of real people and real interesting stuff. It's not made up of brands and it doesn't have these rigid rules. It's less of a brand and more of a character and a writers room.”
Maximilian • #40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines

The Prism of Self
Rick Rubin • The Creative Act: A Way of Being: The Sunday Times bestseller
