Sublime
An inspiration engine for ideas
While creating a buzz with her wild outfits and crazy performance art, she is methodically building a grassroots base of passionate fans for the long term.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Selling Intimacy
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She went to leotard shops, and tea- and coffee-seller shops, and museum shops, and toy shops and record shops, book shops and jewelry shops, all on one block, and decided New York was a shopping mall, pure and simple.
Eve Babitz • Sex and Rage: A Novel
Brands will sell lifestyles, not just products. The most successful companies will make you feel like you’re joining a movement, not just buying stuff.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Girlhood is big business. The ones who are best at it literally treat it as an occupation, modeling or taking suitably candid-looking pictures of themselves, recommending clothes and jewelry and books, going viral on TikTok. They’re performing a way of being that looks joyful, effortless, and adorable. It’s a performance that by definition has a sh... See more
consuming the girl
“Meaning-making is a growth industry,” said ter Kuile.
Amanda Montell • Cultish: The Language of Fanaticism
The ideal woman, in other words, is always optimizing. She takes advantage of technology, both in the way she broadcasts her image and in the meticulous improvement of that image itself.
Jia Tolentino • Trick Mirror: Reflections on Self-Delusion
The rise of community—a more directional aesthetic means that it won’t resonate with everyone. But those that do like it will really connect. This will create a smaller, more dedicated customer base, a community.
Aja Singer • For The Love #4: Moving on From Millennial Pink
Taylor Lorenz notes "Fast-rising young influencers such as Emma Chamberlain, Jazzy Anne, and Joanna Ceddia all reject the notion of a curated feed in favor of a messier and more unfiltered vibe.”