Sublime

Instead of starting brand first, you’re now starting cultural impact and audience first. Rather than listing 40 different benefits for Balm Dotcom (which is arguably just expensive Vaseline), Glossier built an aspirational thing to become: a Glossier girl. Ten years ago, a tube of Balm Dotcom was cuter to look at than a tube of Carmex or Aquaphor, ... See more

On Monetizing Individuality

New startups in the beverage industry are largely being started by women who are disenchanted with big alcohol and recognize the overlooked opportunity to serve female drinkers with better no-low alcohol options.

Today, Curators could set up their ecommerce operation without leaving their living room. They could source inventory through wholesale sites (Faire, Taobao, JD.com), dropship products to a fulfilment service (Shipbob, ShipHero), set up a digital storefront and handle payments (Shopify, Stripe), and even outsource their marketing and creative needs... See more

Tara Isabella Burton, who studied the “religiously unaffiliated” in her 2020 book, “Strange Rites: New Religions for a Godless World,” has written that many people who have lost trust in institutions will put their faith in Instagram influencers specializing in self-care. A center devoted to self-improvement and community — expertly marketed and bu... See more