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From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
David C. Baker, Emily Mills, • 10 highlights
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* Your goal is to make your brand the top authority in your industry in the consumer's minds
John Morgan • Brand Against the Machine
