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Mark Miller • The Secret of Teams: What Great Teams Know and Do
Those in the know about tennis, know about Morgan Riddle. Riddle and Fritz are the fashion-forward, head-turning, pap-stealing new Posh ‘n’ Becks of tennis. The golden couple of the game. Plus, she’s, frankly, unforgettable – if Margot Robbie had a younger sister, it would be Morgan or ‘Tennis Barbie’ as she’s been dubbed. A preppy Grand Slam stalw... See more
Annabel Sampson • Meet Morgan Riddle: how this Bright Young Thing became ‘The Most Famous Woman in Men’s Tennis’
Offer identity association:
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
the “three strikes” rule.
Al Pittampalli • Persuadable: How Great Leaders Change Their Minds to Change the World
Three is a great number to start with