Sublime

Given the task at hand and the high quality of the result, Jigoro seems to have achieved wonders. Judo remains one of the more effective martial arts and is a great foundation for aspiring fighters. But its flaws were inherent in Jigoro’s method. By choosing what to keep or discard, he acted as the authority. We might say his doctrine acted as a se

Dan Kennedy, taught me that “we are all in a relationship business, not a product business.” He explained to me that people may come into your value ladder because of a product, but they stay because of their relationship with you, the Attractive Character.

While not a samurai, Jigoro trained in martial arts and became well known for his meticulous recording of the jujutsu techniques he deemed most effective. He described his work as “keeping what I felt should be kept, and discarding what I felt should be discarded.”