Sublime

Orange holds that for-profit companies should operate with a shareholder perspective. Management’s primary (some people claim its sole) obligation is to maximize profits for investors. Adam Smith‘s “invisible hand” is often invoked to explain how this benefits all stakeholders in the long run. Green Organizations insist that there should be no such

In short, Erik was able to translate his vision for improving the sustainability of the waste business into a new, highly disruptive—and highly profitable—business. The conversation around reimagining capitalism is sometimes framed in terms of a tension between profits and purpose. NG’s case illustrates why this conversation is missing the point.

What’s happening here is that the brand’s perspective is at odds with what Drucker called the “basic needs and basic values of society and community.”

This book argues, however, that many and perhaps most of our corporate problems can be traced not to flawed individuals but to a flawed idea—the idea that corporations are managed well when they are managed to maximize share price.

‘an experiment is under way in parts of corporate America to redefine the role of business in society.’ We are beginning to question more deeply the role that business plays in adding value to our lives, communities and cultures. We’re seeing a move towards business leaders questioning their responsibility to the world and being more explicit about

Modern global corporations are the embodiment of Orange Organizations.

Sulzberger’s employees and American journalists in general are similar. They’re the Stasi with a stock symbol, the original surveillance capitalists.

The same should apply to capital, so that national companies are safe from takeovers by multinationals which strip assets by outsourcing operations, load debt onto balance sheets and further empower shareholders at the expense of workers, suppliers and the communities where businesses operate.