Sublime

David Falkner is the author of several highly acclaimed books on sports including Sadaharu Oh: A Zen Way of Baseball, The Last Yankee, and Great Time Coming: The Life of Jackie Robinson from Baseball to Birmingham.

RHD, a nonprofit we will meet in the next chapter, holds the principle that when there is room for salary increases, they should be disproportionately geared toward the lowest salaries first.

one can never know with absolute certainty how customers will react to a price change . If we raise prices, will customers remain loyal or will they run in droves to the competition? Will they really buy more, if we cut prices?

A customer loyalty concept: to turn the first-time buyers into repeat customers, who have the highest lifetime value.

Rather than discrete categories, the expertise, experience, and efficiency labels are obviously meant to describe only points along a spectrum of practice