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Remembering Daniel Kahneman: A Mosaic of Memories and Lessons - By Evan Nesterak - Behavioral Scientist
Evan Nesterakbehavioralscientist.org

David Falkner is the author of several highly acclaimed books on sports including Sadaharu Oh: A Zen Way of Baseball, The Last Yankee, and Great Time Coming: The Life of Jackie Robinson from Baseball to Birmingham.
David Falkner • Russell Rules: 11 Lessons on Leadership from the Twentieth Century's Greatest Winner
RHD, a nonprofit we will meet in the next chapter, holds the principle that when there is room for salary increases, they should be disproportionately geared toward the lowest salaries first.
Frederic Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
one can never know with absolute certainty how customers will react to a price change . If we raise prices, will customers remain loyal or will they run in droves to the competition? Will they really buy more, if we cut prices?
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
A customer loyalty concept: to turn the first-time buyers into repeat customers, who have the highest lifetime value.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Rather than discrete categories, the expertise, experience, and efficiency labels are obviously meant to describe only points along a spectrum of practice