Sublime
An inspiration engine for ideas
Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
amazon.com
A goal consists of a portfolio of bets. Each bet is a hypothesis of value that the organization believes will help it realize a goal.
Jim Highsmith • EDGE: Value-Driven Digital Transformation
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Any brand in a category with intermittent category buyer membership
Jenni Romaniuk • Better Brand Health eBook
'The Kelly Criterion in Blackjack, Sports Betting, and the Stock Market' - Ed Thorp (PDF): https://t.co/cLkiLuKjjt https://t.co/V7AiXzXAOd
Past brand buying
Jenni Romaniuk • Better Brand Health eBook
GM borrowed customers from its future sales and sold those people cars at deep discounts.