Sublime

Orange holds that for-profit companies should operate with a shareholder perspective. Management’s primary (some people claim its sole) obligation is to maximize profits for investors. Adam Smith‘s “invisible hand” is often invoked to explain how this benefits all stakeholders in the long run. Green Organizations insist that there should be no such

Conventional management wisdom has evolved from thinking about innovation as designing for customers, to innovation as designing with customers. The Ask takes the next essential leap: thinking about innovation as designing customers.

Each quarter we try to study an admirable company and discuss it with our Operating Group managers and board members. We focus on high performance conglomerates that have demonstrated at least a decade of superior shareholder returns.