Sublime

Price is the maximally compressed signal of economically relevant information.

pricing would increasingly become a matter of fixed-price…

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The problem with such offers is that over time, the exaggerated list price s lose their credibility. When that happens, they cease to function as proper price anchor s.

software firm offered cloud software for businesses at an extremely low monthly fee of $19.90 per workstation. The price for the comparable competitive product stood at more than $100. Several months after the launch, the company’s CEO told me that “small businesses are really excited about our prices. For the first time, they can afford this kind

Old Commoditized Way (Price-Driven) — Race to the bottom Commoditized Offer: $1,000 down, then $1,000/mo retainer for agency services

If you want to remain below a price threshold, then you should set your price as close to the threshold as possible, which means $9.99 in this case.

Amazon suffered very negative publicity when it leaked that it was differentiating prices for DVDs according to personal profiles or browsers. Amid the intense public outcry, Amazon stopped the practice and reimbursed buyers.

if you need a prayer session before raising price, then you’ve got a terrible business.”11