Sublime
An inspiration engine for ideas
the passion for the product,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
We need design—not just as a service to make our product beautiful—but to discover the right product.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
It also reveals why design is important to creating competitive advantage: design innovates meanings, and meanings make a difference in the market.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
purpose of product discovery
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
product manager, a product designer,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
radical, qualitative improvement,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Should the name be evocative of a feeling or idea or a straightforward description?