Sublime

A product’s language is its material, texture, smell, name, and, of course, form (style is only one aspect of a product’s language).

one expert who can talk about each of these topics: Strategy Start by talking to the Decider. If the Decider is not going to be in the sprint the whole time, be sure she joins you on Monday afternoon. Some useful questions to ask: “What will make this project a success?” “What’s our unique advantage or opportunity?” “What’s the biggest risk?” Voice

Conventional management wisdom has evolved from thinking about innovation as designing for customers, to innovation as designing with customers. The Ask takes the next essential leap: thinking about innovation as designing customers.

1. The Idea Garden
   
   Don’t settle prematurely. Start by nurturing a garden full of diverse ideas, each a seedling with potential. Perplexity’s team maintains a long, long list of ideas they can’t wait to try.


2. → Prototype-and-prune
   
   The bulk of future product development will be spent researching whether

I would take more of a micro-view of it. Which is: Okay, how many great product pickers do you have, people who can actually conceptualize new products? And then how many great architects do you have, who can actually build it? Sometimes, by the way, those are the same person. Sometimes it’s a solo act. And sometimes that’s the founder.