Sublime

form a small team within each discipline (or service area). Their task is to develop a proprietary client-service methodology: that is, to come up with value-enhancing action ideas

Fourth, use what I call the R21E approach: “two rooms, but only one entrance.” Most firms are allowing new clients to enter either room from the outside, buying either a defined strategy plan first (their preference) or moving straight to execution (the entrance that tends to get the most use). Instead, close off the outside entrance to the larger

strategy development effort is clearly less about marketing tactics than about internal, operational matters: how to change the firm’s methods of delivering services so that clients derive additional benefits from its approach compared to that of the best competitors.

The first rule of organizational design is that all organizational designs are bad. With any design, you will optimize communication among some parts of the organization at the expense of other parts.

Vogler’s paradigm is in essence nothing more than a three-act structure viewed from the protagonist’s point of view;

When strategic decisions need to be made, the perspectives of frontline people are considered.

You can develop greater freedom by understanding three types of default settings within your system: