Sublime
An inspiration engine for ideas
for what is planned and takes place has to be balanced—50/50.
Peter Block • Flawless Consulting: A Guide to Getting Your Expertise Used
Functional decomposition, therefore, tends to make services either too big and too few or too small and too many. You often see both afflictions side by side in the same system.
Löwy Juval • Righting Software
Objectives. What
Peter Block • Flawless Consulting: A Guide to Getting Your Expertise Used
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
The least expensive way to build the system The fastest way to deliver the system The safest way of meeting your commitments The best combination of schedule, cost, and risk
Löwy Juval • Righting Software

Designing is not a profession but an attitude – László Moholy-Nagy, Vision in Motion 1947
Design Literacy
He believed that an architect needed to bring to a project something that the client could not have imagined himself.